Trade Mark Attorneys  ·  Australia

Your brand.
Your legacy.
Protected.

Leave your mark on the world.

We protect the brands that are building Australia's future — from the founder just starting out to the business ready to scale nationally. Dolman & Co. brings commercial intelligence and legal precision to every engagement, regardless of size.

IP
Australia Registered
Trade Mark Attorney
Won
Proven in Disputed
IP Proceedings
SMB
Boutique Focus —
Businesses That Mean Business

Protecting what you've
worked to build

Every service is delivered with the rigour of a top-tier firm and the attention of a boutique practice.

01

Trade Mark Search & Clearance

Before you invest in a brand, know whether it is safe to use. We conduct comprehensive searches across IP Australia's register and the marketplace to identify conflicts before they become costly.

From $600 — $900 AUD
02

Trade Mark Filing & Prosecution

We manage the full filing process with IP Australia — drafting specifications, responding to examination reports, and navigating registration to give your mark the strongest possible foundation.

From $900 — $1,600 AUD + Official Fees
03

IP Brand Audit

A thorough review of your entire IP position — what you own, what is exposed, and what needs protecting. Ideal for growing businesses, acquisitions, or anyone who has built a brand without a proper IP strategy.

From $2,000 — $5,000 AUD
04

Licensing & Assignment

Commercialise your IP with confidence. We draft and review trade mark licence agreements, assignment deeds, and co-existence agreements that protect your interests and reflect the commercial reality of your deal.

From $1,500 — $3,000 AUD
05

Enforcement & Cease & Desist

When someone infringes your rights, you need a firm that acts decisively. We draft enforcement correspondence, manage IP Australia opposition proceedings, and advise on your options with commercial clarity.

From $600 — $1,200 AUD
06

Brand Protection Retainer

Ongoing IP counsel for businesses that are growing, launching, or scaling. We monitor your marks, flag new threats, and keep your portfolio current — without you having to think about it.

From $600 — $1,500 AUD / month

Intelligence meets
precision.

Most businesses come to us after something has gone wrong — a copycat brand, an infringement claim, a failed registration. We would rather be there before that moment.

Dolman & Co. combines genuine legal expertise with sharp commercial instinct. We understand that your brand is not just a logo — it is the value you have built, the reputation you have earned, and the future you are protecting.

We work with the founder registering her first trade mark, the beauty brand going national, the tech startup preparing for investment, and the established business protecting decades of brand equity. Every client gets the same standard of work — because every brand matters.

“Leave your mark on the world — and make sure it is protected.”

Boutique attention. Zero bureaucracy.

You speak directly with your attorney. No juniors, no handoffs, no waiting days for a reply. Your matter is handled with the focus it deserves.

Commercial, not just legal.

We understand deals. We bring enterprise-level commercial perspective to every IP engagement — thinking not just about the law, but about your business strategy and growth.

A proven track record in disputes.

When it comes to contested proceedings at IP Australia, we have demonstrated we can win — including against major international brands. That track record matters when the stakes are high.

Fixed fees. Full transparency.

You will know what you are paying before we begin. No billing surprises, no inflated hours. Clear, fair pricing for expert work — every time.

A clear path to protection

01

Consultation

We begin with a focused conversation about your brand, your business, and what you need protected. No jargon, no pressure — just clarity on where you stand and what to do next.

02

Search & Strategy

We conduct a thorough clearance search and present a clear picture of the landscape — risks, opportunities, and our recommended strategy for your specific situation.

03

Filing & Protection

Once clear to proceed, we handle everything. From drafting your application to managing examination, we ensure your registration is as strong as it can be.

04

Ongoing Counsel

Your IP needs evolve as your business grows. We are available for renewals, new filings, licensing questions, and anything else that arises — long after registration.

Ready to protect
what you've built?

Leave your mark on the world.

Contact Dolman & Co. today. We will assess your position, answer your questions, and give you a clear path forward.

Our Work

A track record built
across every industry
that matters.

From global beauty conglomerates to federal cybersecurity firms, from first-time founders to established resources companies — Dolman & Co. has protected brands at every level of ambition.

Forbes

The Australian Attorney Taking on Global Brands — and Winning

Featured in Forbes for her work representing Australian businesses against some of the world's most powerful corporations, Dolman & Co.'s principal was recognised for bringing enterprise-level IP strategy to founders and growing businesses who deserve the same standard of protection as the companies they compete with.

As Featured in Forbes
Landmark Matter

David versus Goliath — Fortune 500 Defeated at IP Australia

In one of our most significant matters, Dolman & Co. successfully prosecuted a trade mark dispute against one of America's largest Fortune 500 conglomerates — prevailing at IP Australia in a case that demonstrated that the size of the opposing party is no barrier to a well-argued, well-prepared position. Our client's brand was protected. Their rights were upheld. The result stood.

Prevailed — IP Australia Proceedings

The work that defines us

Global Portfolio Management

International Beauty Brand — End-to-End Trade Mark Portfolio

Built and managed a comprehensive trade mark portfolio for a global beauty brand — from initial clearance searches through to multi-jurisdictional filings, portfolio strategy, and ongoing enforcement. Every product line. Every market. Protected.

Portfolio Architecture
Sector Specialisation

Aesthetics & Beauty Clinics — Industry-Wide Protection

Acted for multiple aesthetician businesses and clinics across Australia, securing trade mark registrations for clinic names, treatment brands, and product lines. We understand the regulatory landscape and the commercial pressures facing this sector.

Multiple Registrations Secured
Technology

SaaS Founders — Protecting Software Brands at Scale

Retained counsel for multiple SaaS founders navigating brand protection in competitive global markets. From pre-launch clearance to investor-ready IP schedules, we ensure technology brands are protected before they scale — not after.

Portfolio Counsel
Resources & Mining

Mining Resources Company — Ongoing IP Portfolio Management

Active trade mark portfolio management for a mining and resources company, covering brand assets, operational marks, and product identifiers across Australia. We understand the commercial realities of the resources sector.

Active Portfolio Management
Cybersecurity & Government

Federal Cybersecurity Firm — Brand Protection in a High-Stakes Sector

Trade mark strategy and portfolio management for a federal cybersecurity firm operating at the intersection of technology, national security, and enterprise. Brand protection in this sector demands precision — we deliver exactly that.

Strategic IP Counsel
Professional Services

Consultancy Firm — Commercial Brand Protection

End-to-end trade mark protection for a professional services and consultancy firm, including brand clearance, registration, and licensing strategy. We understand that a consultancy's brand is its most commercially valuable asset.

Full Protection Secured

Whatever your industry,
we speak your language.

Trade mark law does not change between industries — but the commercial landscape, the risks, and the language do. We have worked across enough sectors to understand what matters to your business, not just your application.

Beauty & Cosmetics

Beauty, Skincare & Cosmetics

Product names, formulation brands, and salon names are copied constantly in this sector. Before you launch — register. We have protected beauty brands at every scale from indie founders to global product lines.

Active experience across beauty brands, product portfolios and global filings
Aesthetics & Clinics

Aesthetics, Medispa & Clinics

Clinic names and treatment brands are some of the most frequently copied in Australia. Whether you are a solo practitioner or a multi-location clinic group, your brand is your reputation — and it needs to be protected.

Acted for multiple aesthetician businesses across Australia
Fashion & Lifestyle

Fashion, Apparel & Lifestyle

In a sector defined by brand identity, trade mark registration is not optional — it is the foundation. From label names to signature marks, we protect fashion brands at launch and as they scale.

National and international filing experience
SaaS & Technology

SaaS & Software

In global software markets, brand conflicts surface fast. Investors and acquirers require clean IP before term sheets are signed. We work with SaaS founders from pre-launch through to acquisition-ready portfolio management.

Retained counsel for multiple SaaS founders
Cybersecurity

Cybersecurity & Defence Tech

Operating at the intersection of technology and national security demands IP counsel that understands the sector. We have worked with federal cybersecurity firms and understand the precision this industry requires.

Active experience with federal cybersecurity clients
Fintech

Fintech & Financial Services

Fintech brands move fast and operate in crowded, regulated markets. Early trade mark protection prevents costly conflicts and gives investors confidence that the brand they are backing is clean.

Pre-launch to scale-up brand protection
Mining & Resources

Mining, Resources & Energy

Resources companies carry significant brand equity in their operational marks, product identifiers, and corporate identity. We provide portfolio management that reflects the commercial scale of this sector.

Active portfolio management for mining resources clients
Clean Tech

Clean Energy & Sustainability

Australia's clean energy sector is growing at pace — and brand disputes are growing with it. We help clean tech founders and companies secure their IP before competitors get there first.

Emerging sector IP strategy
Food & Beverage

Food, Beverage & Hospitality

Restaurant names, product brands, and signature concepts are highly vulnerable in this sector. Whether launching a product line or scaling nationally, your name deserves protection from day one.

Brand protection from launch to national scale
Health & Wellness

Health, Wellness & Pharmaceuticals

Health brands operate in a sector where trust and brand identity are inseparable. Trade mark protection ensures no competitor can trade on the reputation you have built.

Regulatory-aware IP strategy
Professional Services

Professional Services & Consulting

For consulting and professional services firms, the brand is the business. Protecting it ensures your reputation cannot be appropriated by competitors.

Acted for consultancy and advisory firms
Creative Industries

Creative, Media & Publishing

Authors, musicians, producers, and publishers create IP every day — and most of it is unprotected. We work with creative professionals to secure the marks that protect their work and their commercial future.

IP protection for creative professionals
Education & Training

Education, Training & Coaching

Course names, methodology brands, and educational frameworks are increasingly valuable — and increasingly copied. Trade mark protection gives education brands the legal foundation to scale and franchise.

Brand and methodology protection
Retail & E-Commerce

Retail & E-Commerce

Online marketplaces are rife with brand infringement. We help retail and e-commerce brands secure their trade marks before they scale — and enforce them when competitors cross the line.

Marketplace and platform brand protection
Construction & Engineering

Construction, Engineering & Infrastructure

Trades, engineering firms, and construction businesses invest decades into building a name. Protecting that name as you expand into new states or tender for larger contracts is an investment in everything you have built.

Commercial-scale brand protection
Startups & Scale-Ups

Startups, Founders & Scale-Ups

Early-stage brands are the most vulnerable — and the most often overlooked. We work with founders from day one, ensuring your IP is protected before investors, competitors, or acquirers test its strength.

From idea to investor-ready IP portfolio
Not-for-Profit

Not-for-Profit & Social Enterprise

Mission-driven organisations carry brands that represent more than commerce. We ensure those brands are protected so that your name, your mission, and your reputation remain yours.

Purpose-led brand protection
Sport & Events

Sport, Events & Entertainment

Sports teams, event brands, and entertainment properties generate significant commercial value from their names and marks. We protect that value — from grassroots clubs to national competitions.

Event and competition brand protection

Beyond the practice

Board Member

Fraser Coast District Law Association

Serving as a board member of the Fraser Coast District Law Association, contributing to the governance and direction of legal practice across the region and supporting the profession at a structural level.

Registered Attorney

IP Australia — Trade Mark Attorney Register

Registered with IP Australia as a trade mark attorney, meeting the qualification and professional standards required to represent clients before the Trade Marks Office in all matters including oppositions, hearings, and prosecution.

Media Recognition

Forbes — International Business Press

Featured in Forbes for work at the intersection of intellectual property, commercial strategy, and the protection of Australian businesses competing on a global stage.

Don't see your industry?
We do.

Dolman & Co. works across every sector where brands are built and businesses compete. If you have a brand worth protecting — we want to hear from you.

Advisory Services

Beyond trade marks.
Strategic IP counsel
for businesses that mean it.

For founders, executives, and boards who need more than a filing service. Dolman & Co. offers ongoing strategic IP advisory — embedded counsel that thinks commercially, acts decisively, and protects everything you have built.

Choose the level of
counsel your business demands

Monthly Retainer

IP Advisory
Retainer

$2,500 — $5,000per month + GST

Ongoing IP counsel for growing businesses that need regular advice, portfolio management, and a trusted advisor on speed dial — without the cost of in-house legal.

  • Monthly strategy call (60 minutes)
  • Unlimited email advice on IP questions
  • Quarterly trade mark portfolio review
  • Continuous monitoring of your registered marks
  • Priority response within 4 business hours
  • Annual IP health report
  • Discounted rates on all filing and enforcement work

Ideal for: Established SMEs, franchise systems, brands with active portfolios, businesses expanding into new markets

Board Level

Board IP
Advisor

$1,500 — $3,000per quarter + GST

A seat at the table. For companies that want IP expertise at board level without a full retainer. Strategic IP governance and commercial IP intelligence delivered at board meetings.

  • Attendance at quarterly board meetings
  • IP risk and opportunity briefing each quarter
  • Board-ready IP position reports
  • Strategic IP recommendations to the board
  • Governance framework for IP decisions
  • Available for urgent board consultations
  • Annual IP strategy presentation to stakeholders

Ideal for: Companies with boards or advisory boards, businesses preparing for sale or capital raise, organisations requiring IP governance oversight

Standalone engagements for
specific commercial situations

Transactions

Acquisition Readiness — IP Due Diligence

Preparing for sale, merger, or capital raise? We conduct a full IP due diligence review — assessing your entire trade mark portfolio, identifying gaps, remediating weaknesses, and producing a board-ready IP schedule that withstands investor scrutiny.

$20,000 — $40,000 fixed fee
Commercialisation

IP Commercialisation Strategy

Your IP is an asset. We help you understand what it is worth commercially and how to monetise it — through licensing, joint ventures, franchising, or commercialisation deals. We bring both legal framework knowledge and real-world commercial deal experience.

$5,000 — $15,000 fixed fee
Franchise

Franchise IP Structuring

Building a franchise system requires your IP to be registered, owned correctly, and licensed to franchisees in a way that protects the entire network. We structure franchise IP from the ground up — trade marks, licensing agreements, franchisee obligations, and enforcement protocols.

$10,000 — $30,000 fixed fee
International

Export & International Market Entry IP Strategy

Expanding into the UK, US, Asia, or Europe? We build your international IP strategy — which markets, which marks, which classes, which timeline — so you launch protected rather than exposed. Particular expertise in Australia-to-UK market entry.

$8,000 — $20,000 fixed fee
Technology

IP Policy & Governance for Scale-Ups

As your business grows, IP created by employees and contractors becomes a significant commercial risk. We design and implement internal IP policies — ownership frameworks, contractor IP clauses, confidentiality structures, and escalation protocols that protect your assets as your team scales.

$3,000 — $8,000 fixed fee
Brand Architecture

Brand Architecture & Portfolio Strategy

Should your new product line be a separate brand? Should you register your tagline? We advise on how to structure your brand portfolio as your business evolves — preventing the expensive mistakes that come from building without a strategy.

$3,000 — $10,000 fixed fee
Digital

Domain & Platform Enforcement

Someone has registered your brand name as a domain. A competitor is using your mark on Instagram. A seller on Amazon is trading off your reputation. We manage domain dispute complaints, platform trade mark enforcement on Meta, Amazon, and eBay, and digital brand protection strategy.

$2,500 — $6,000 fixed fee
Capital Markets

IP Valuation Support for Capital Raising

Investors increasingly scrutinise IP during due diligence. We prepare founders for those conversations — assessing the strength of their IP position, identifying what needs to be filed or fixed before the raise, and producing an IP summary document that gives investors confidence.

$4,000 — $12,000 fixed fee

IP is not a one-time
filing. It is an
ongoing asset.

Most businesses file a trade mark and forget about it. Then something goes wrong — a conflict surfaces, a competitor copies them, an investor asks questions they cannot answer, a sale falls through because their IP position is not clean.

The businesses that build real, lasting commercial value treat IP as a living asset. They manage it, monitor it, and develop it as their business evolves. That is what Dolman & Co. advisory is built for.

You get an attorney who thinks about your IP the way you think about your business — commercially, strategically, and always with an eye on where you are going next.

“The most valuable legal relationship is the one that prevents problems, not the one that fixes them.”

A thinking partner, not a processor.

Advisory clients do not just get filings and reports. They get a commercial mind embedded in their business — someone who flags opportunities and risks before they become expensive.

Your IP grows with your business.

As you launch new products, enter new markets, and build new brand assets, your portfolio evolves. Advisory clients have a system in place to protect everything they build — not just what they thought of at the start.

Always investor and acquirer ready.

Advisory clients have clean, documented, properly structured IP at all times. When a capital raise or acquisition opens, they are ready immediately — not scrambling to fix years of gaps in six weeks.

A fraction of in-house cost.

A senior in-house IP attorney in Australia costs $180,000 to $280,000 per year. Fractional IP counsel delivers the same strategic value at $48,000 to $96,000 — with no employment overhead and no long-term commitment.

Someone in your corner when things go wrong.

Trade mark disputes move fast. Advisory clients have an attorney who already knows their portfolio and can act immediately — not spend three days getting up to speed.

Ready to build
something lasting?

Advisory engagements begin with a 30-minute discovery call. We will discuss your business, your IP position, and which level of counsel makes sense for where you are heading.

Disclaimer: Dolman & Co. (ABN 46 775 837 936) is a registered trade mark attorney practice. We are not solicitors and do not provide legal advice outside the scope of trade mark law. The information on this website is general in nature and does not constitute legal advice. Liability limited by a scheme approved under Professional Standards Legislation. All matters described are represented in general terms to protect client confidentiality.